They had already changed the formula on their candy coated kisses, Hershey’s Kissables. Instead of labeling the product “candy coated milk chocolate”, it’s now called “chocolate candy”. The first ingredient on the old package was milk chocolate, now chocolate is the third.
The WSJ also mentions what other food makers are doing during this economic downturn. Hamburger Helper features fewer pouches (that can only be a good thing); General Mills changed out the pecans in its turtle cookies to walnuts; and I’m sure you’ve noticed the downsizing of everything from ice cream to, for quite awhile now, coffee.
Let’s just hope our favorite food television shows aren’t shrunk to 18 minutes. Of course, in the case of some of them, that would be a cutback we could celebrate.
* In another way of squeezing the consumer, you have to be a subscriber to The Wall Street Journal to read the full article online. I hate that.