Rick Bayless did not go the Food Network route except as an occasional chef. (He lost an Iron Chef challenge to Bobby Flay in 2005.) His current cooking show, Mexico: One Plate At A Time is on Public Television. He presents authentic Mexican cooking, and once you can get your hands on some of the exotic ingredients, his recipes are wonderful to make at home.
By the way, Bobby Flay, a James Beard Foundation's Rising Star Chef Winner himself in 1993, was one of the chefs of Monday night's Gala dinner. His contribution was a boozy as well as briny one: his recipe was Oyster and Lobster Shooters. ¡Ay, caramba!